Klosebuy is changing the game for small business marketing by forging strategic partnerships with Chambers of Commerce. Small businesses are the lifeblood of local economies, and Chambers play a crucial role in nurturing their growth and sustainability. Klosebuy’s innovative platform empowers these businesses by streamlining marketing efforts and engaging consumers directly. 

We have partnered with Deborah Lanham, a former Chamber of Commerce CEO and now founder of Deborah Lanham Consulting, to explore the immense potential this collaboration holds for Chambers and their members.

Deborah Lanham: A Visionary Leader in Chamber Innovation

We are excited to draw upon Deborah’s extensive experience to highlight the transformative value Klosebuy brings to Chambers of Commerce. Her insights and leadership are key in demonstrating how our platform can help small business members within these community organizations.

Deborah Lanham’s career began with a robust background in sales and marketing. As she recounted: “I started my career in the Midwest working for brand giants like HCA (Hospital Corporation of America, Burger King International and Sanrio (Hello Kitty). After a move to Atlanta, I began selling local media and attended networking events at the local Chamber of Commerce,” Deborah shared. “My involvement grew from there, leading me to apply for a membership sales position at a Regional Chamber in North Atlanta. This hands-on experience in growing membership provided me invaluable insights into Chambers of Commerce operations.”

Her career trajectory saw her rise to the role of Vice President of Business Development and eventually CEO of the Alpharetta Chamber of Commerce. During her tenure, she spearheaded innovative programs that addressed community needs and generated revenue for the Chamber. “I realized the importance of providing networking and engagement opportunities, along with revenue-generating programs, to ensure the Chamber’s sustainability and relevance,” Deborah explained.

The Klosebuy Vision

Klosebuy aims to empower small businesses by providing an easy-to-use platform that streamlines marketing efforts and directly engages consumers. For Chambers of Commerce, Klosebuy presents a unique opportunity to enhance the value they offer their members while generating non-dues revenue.

“Chambers of Commerce are advocates for small business growth,” Deborah emphasized. “The Klosebuy platform aligns perfectly with this mission. It offers a tool for small businesses, particularly in retail and restaurants, to communicate and engage with consumers, attract new customers, and ultimately grow their bottom line.”

Benefits to Chambers of Commerce

The integration of Klosebuy into Chamber offerings brings several key benefits:

1. Enhanced Member Value: By providing access to Klosebuy, Chambers can offer their members a powerful marketing tool that simplifies and amplifies their outreach efforts. This added value can significantly enhance member satisfaction and retention.
2. Non-Dues Revenue Generation: Klosebuy offers Chambers of Commerce a revenue-sharing model that can supplement traditional income streams. This financial benefit supports the Chamber’s operational sustainability.
3. Competitive Advantage: Chambers that adopt Klosebuy can differentiate themselves from others in their region. The exclusivity of offering such an innovative platform can be a compelling factor for businesses deciding which Chamber to join.
4. Community Engagement: Klosebuy fosters a shop-local culture by enabling small businesses to effectively reach and engage their local community. This alignment with Chamber goals strengthens community bonds and supports local economies.

Expert Endorsements

Deborah Lanham sees Klosebuy as a game-changer for Chambers of Commerce. “Klosebuy is easy to use and designed to meet the needs of small business owners who often lack the time or expertise for extensive marketing efforts. It’s a self-sufficient tool that brings tangible benefits to both the Chamber and its members.”

Frank Fennell, CEO of Klosebuy, echoes this sentiment. “Our mission to empower small businesses through innovative technology was obvious to Deborah, which is exactly why we’ve partnered with her agency. Partnering with Chambers of Commerce allows us to reach a broader audience and provide them with the tools they need to thrive in a competitive market.”

A Strategic Opportunity for Chambers

For Chambers of Commerce, integrating Klosebuy into their suite of member benefits is a strategic move that promises significant returns. As Deborah highlighted, “Retaining members is always a challenge. Offering tools like Klosebuy that directly impact a business’s bottom line makes renewal decisions easier for members. It’s about providing meaningful value that helps them grow.”

In conclusion, the partnership between Klosebuy and Chambers of Commerce represents a forward-thinking approach to small business support. By leveraging Klosebuy’s platform, Chambers can enhance their member offerings, generate additional revenue, and strengthen their role as community advocates. As the landscape of small business evolves, such strategic collaborations will be key to sustaining growth and fostering vibrant local economies.