18 Feb 2025

Driving Merchant Success: The Competitive Advantage for Channel Partners with Klosebuy

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In today’s business landscape, the success of small businesses is not just their own victory, it is a win for every partner that supports them. Channel partners serving small and medium-sized businesses (SMBs) increasingly recognize that their growth is deeply intertwined with the prosperity of their merchants. Offering the right tools and solutions to SMBs is no longer optional; it is a strategic necessity.

Klosebuy spoke with Jeff Fortney, a professional Payment Consultant with more than 30 years of experience in payments, sales, strategic partnerships, and developing solutions for SMBs. Says Jeff: “SMBs need solutions that will drive business to the door and are likely to seek these solutions from the payment processor.” 

Jeff continues: “Selling processing alone, without adding solutions they now need, is likely going to increase attrition.”

According to the 2023 Bank of America Small Business Owner Report, 90% of small business owners say that digital tools make their business operations more efficient. However, the same report highlights that many small businesses are under pressure from inflation, labor shortages, and rising interest rates. In this environment, partners that empower SMBs with the right digital solutions gain a distinct competitive advantage.

Klosebuy is not just another platform; it is a catalyst for SMB growth. For channel partners, it represents an opportunity to strengthen their role as trusted advisors by delivering real, measurable value to merchants. Here’s why a partnership with Klosebuy is a strategic move for partners seeking to grow their influence and revenue:

Elevating SMB Resilience Through Technology

Small businesses are the lifeblood of local economies, but they operate with limited resources and capacity. The challenges they face from driving foot traffic to retaining customers are intensified by economic uncertainty. The Bank of America report found that 88% of SMBs are impacted by inflation, and over half continue to struggle with labor shortages.

Technology has emerged as the great equalizer, enabling small businesses to compete and thrive. The same report revealed that 80% of SMBs optimized their businesses with digital tools in the past year. But what SMBs need is more than technology, they need simplicity, ease of implementation, and visible results.

The Klosebuy Impact

Klosebuy is built specifically to meet the realities of SMBs. It is a digital marketing and customer loyalty platform that helps businesses:

  • Acquire new customers
  • Increase repeat business
  • Build stronger customer relationships

Most importantly, Klosebuy is designed to be accessible. SMB owners are busy. They need tools that work seamlessly without requiring expertise in marketing or technology. Klosebuy delivers just that – a streamlined, results-driven platform that produces tangible growth outcomes for merchants.

The Strategic Opportunity for Channel Partners

For channel partners, providing SMBs with Klosebuy is not merely about offering a product. It is about positioning their business as a solutions provider that drives merchant success. The benefits are twofold:

  1. Strengthening Merchant Relationships: SMBs that see growth and increased customer engagement through Klosebuy are more likely to view their channel partners as indispensable. This creates long-term loyalty and opens doors for broader product and service adoption.
  2. Creating Recurring Revenue Streams: Klosebuy operates on a subscription model. Channel partners can establish a steady revenue stream while providing ongoing value to merchants.

Beyond Transactions – Building Trust

Trust is the currency of successful channel partnerships. SMBs are looking for advisors who understand their daily struggles and can deliver solutions that work. Offering Klosebuy allows partners to transcend transactional relationships and become true strategic allies.

When SMBs thrive, channel partners thrive. The data from the Bank of America report underscores that SMBs are embracing digital transformation. Those partners who facilitate this transition will not only future proof their business but also position themselves as leaders in the SMB ecosystem.

 Create Stronger Merchant Relationships 

For channel partners seeking to drive merchant success and unlock new growth, now is the time to act. Klosebuy is not simply a platform, it’s a bridge to stronger merchant relationships, sustained revenue, and market leadership.

In a world where small businesses face mounting pressures, being the partner that delivers real solutions is not just good business; it is the only business that will endure.

For more information or to contact us click here: https://klosebuy.com/channel_partners

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